Laura Chace is President & CEO of ITS America. Formerly, she served as the association’s Chief Operating Officer. She has 15 years of association management. She is also a founding member of the MobilityXX initiative, which is focused on increasing the number of women in transportation by 10% in 10 years. At ITS America, where she leads operations and strategic planning, Chace has helped shape policies that prioritize intelligent transportation technology and promote safety, sustainability, efficiency, and equity in transportation.